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Real growth in the Chinese publishing market is the strongest in the world, driven by increasing government investment in education and research, and the spending power of a growing middle class. Alongside growth in the traditional publishing market digital channels are also growing in China, as elsewhere, but they are growing in a distinctive way. For foreign publishers access to the market in digital formats is not regulated in the same way as print. Market insight and expertise to guide investment or commercial strategy has never been more important.
ITA provides consulting both to International publishers and to leading Chinese publishers. International clients include Oxford University Press and De Agostini, Chinese clients include China Education and Publishing Media Group and the China Publishing Group, China’s two largest publishing Groups.
Good Relations, or Guanxi, are key to success in China. ITA’s trusted reputation in China, founded on Ian Taylor’s role as International Director of the UK Publishers Association and ten years of ITA trading in China, provides unique, independent market placement for ITA to assist its clients.