About Us

ITA has over 50 years’ experience between them. Here’s what one of our clients has said about us:

‘ITA really understands the market and this is due to ITA’s team based in Beijing who has close contact with customers and understands how the industry works in China. The members of the team all know how to work with international publishers and have demonstrated long-term commitment to growing sales.’

Meet the team

Ian Taylor, Managing Director

With over 25 years’ experience visiting the market, Ian Taylor has unrivalled knowledge of the challenges and opportunities that China presents. In his role as International Director of the UK Publishers Association, Ian developed close ties with the key Chinese state importers, publishers and new private sector players.

Zhang Pei, Beijing Sales Manager

Zhang Pei, who has excellent contacts throughout the China imported book market, heads up the ITA team in Beijing.