China has the fastest-growing academic research output in the world.

China is developing its higher education system rapidly with heavy government subsidies. There are c.2,000 HE institutions, 3-400 of significant size, and c.20m full-time HE students. In 2016 the country announced a new scheme, World Class 2.0. A significant change under World Class 2.0 is that any Chinese university can now potentially receive strong government support and investment if they have performed well in the construction of first-class disciplines: funding is no longer restricted to those universities in the 211 and 985 projects. Library budgets are still on the increase and will continue to transition from print to electronic spend: some do not have print holdings at all, yet print sales continue to rise. Where digital is concerned, ownership of content is considered preferable to subscription to it and is moving to online and mobile rapidly. This is becoming a very strong market for all undergraduate HE, research and academic content. Quality academic content is very important in China and an increasing share of the purchasing budget is being spent on social sciences and humanities.

What Our Clients Say

‘Edinburgh University Press was one of ITA’s first clients. We started working together in 2008 and that year saw a 9% increase in our sales in China. China is a complex market and it’s important to have someone who knows the ins and outs of the market like the team at ITA. Eighty percent of Edinburgh University Press’ list is scholarly monographs in Humanities and Social Sciences, and China is now one of our bigger export markets. Over the last 10 years, sales in China have continued to grow steadily year on year, with 2019 promising to be our best year ever.’

Timothy Wright, Chief Executive, Edinburgh University Press

‘Peter Lang has sold its whole Social Sciences and Humanities list into China through ITA since 2013 and has seen continued growth in sales year on year. ITA really understand the Chinese region because it’s team based in Beijing have long term experience and have cultivated strong relationships with customers and understand how the industry works in China. The members of the team are well versed in cooperating with sales, editorial, marketing and finance departments within international publishers and have demonstrated long-term commitment to growing sales. Some sales agents don’t commit to continued sales growth, but ITA is different in that they understand growth is necessary and that it is, in fact, the whole point of having them as agents. I have recommended ITA to other publishers in the past with success and I’d happily do so again.’

CEO, Peter Lang Academic Publishing Group (2018)

‘Berghahn Books have worked with ITA for several years and have always been impressed by their professionalism and knowledge of the market. Sales have grown every year and sales in 2018 showed an impressive 40 per cent increase over sales in 2017. The work of ITA has enabled Berghahn to have a strong presence in the growing and important Chinese market.’

Marion Berghahn, Publisher
Shelves full of books in a library
portrait of a group of happy and smiling elementary school students in uniform
elementary schoolchildren using digital tablet together in classroom.