Marketing Support
ITA draws up marketing plans to include surface mailing, emailing and WeChat distribution of promotional materials, plus promotional visits and telesales to appropriate key institutions – international and bilingual schools, universities, academic, government and major public libraries, and research institutes. ITA enables clients to participate in the Beijing International Book Fair easily, prominently and cost-effectively by taking their own space on the ITA stand and ITA recommends and facilitates meetings with key customers and other useful contacts at the Fair. Regular market feedback is provided.