Sales Office in China

China is a huge and complex market that demands serious attention and a clear sales and marketing strategy. Success cannot be achieved from occasional flying visits and top-level meetings. Success comes from a multitude of mid-level connections, daily refreshed and well-presented information delivered to the right place, through proven channels. ITA will do all of this for you. With a locally-staffed and centrally-located sales office in Beijing, ITA offers clients an effective presence in the world’s fastest growing educational books market. From 2015 – 2018 ITA’s academic publisher client sales grew by an annual average of over 20% against a sector average of 9%.

Sales Office in China

Success comes from a multitude of connections, daily refreshed and well-presented information delivered to the right place.

Marketing Support

Marketing plans including surface mailing, emailing and distribution of materials, plus visits and telesales to key institutions.

Relationship Management

ITA facilitates introductions and business partnerships enabled by its established contacts with Chinese publishers.

Route to Market

ITA uses regularly updated, comprehensive, customer and end-user databases to provide key information on accessing the China market.

Problem Solving

Advice on pricing, market trends, and opportunities as well as credit control assistance, offering advice on credit and payment.